Advertising : Images of women in the media

Scope and Content

Consists of:

- proposed action to be taken by Advertising sub-group of Women in Media

- photocopy of report 'Women's attitudes towards magazines and woman', 1975

- transcript from telephone recording from Newsweek programme transmitted on 2 Apr 1982

- carbon copy of note from Helen Franks to Pam Robinson re sexist images in children's comics and sexism in TV ads

- brief research report 'Sexist images in children's comics and television programmes' by Judith O'Connell

- press release from Age Concern 'Getting away from geriatrics', Jan 1984

- press release 'GLC women's leader bans exhibition', 13 Mar 1985

- press release Equal Opportunities Commission 'Ads about women need updating says EOC', 29 Jan 1985

- press release 'Herself appraised' by the Advertising Standards Authority

- press release 'Advertisements reflecting women's contemporary lifestyles more successful' Apr 1982

- press release by Women in Media 'Images of Women', 2 Feb 1981

- photocopy of article 'Images of women in TV commercials' by Jean Kilbourne

- 'Changing images of females and males in television commericals: plus ca change, plus c'est la meme chose' dissertation abstract by Jean Kilbourne, 1981

- cartoon 'Super CC', Feb 1982

- booklet 'The Advertising Standards Authority; What it does and how it works'

- photocopy of paper 'Women and mass media: participation in broadcast systems', prepared for Joint Sessions ECPR and IPSA, University of Lancaster 29 Mar to 4 Apr 1981

- NY NOW position paper on jeans advertising and photocopy of press cutting

- photocopy of paper 'Stereotype portrayals of women'

- notice by Women Against Violence Against Women re oppose film to be made about [Peter] Sutcliffe

- photocopy of paper 'Why are the mass media important' with reading list for women in advertising

- article 'A choice of imbalance' by Shirley Gee in Writers' News, Dec 1984

- summary report 'Radio and Television commercial monitoring project', Nov 1980 by Women's Action Alliance, and leaflet (US group)

- photocopy article 'NOW and UCC push media EEO', Aug 1980

- photocopy 'NOW media project: a women's action plan against television and radio' US project

- photocopy 'Study finds stereotyping in TV casts' by Les Brown from 'The New York Times' 30 Oct 1979

- flyer for 'Television awareness training / the viewer's guide for family and community: a review by Maria P Robbins and leaflet

- photocopy of article 'Strategies for change 'Reforming local television and radio stations'

- photocopy article 'Paper dolls - the image of women in books' by Tamar Karet

- debate 'Pin-ups debase women and men....' between Anna Coote and Arthur Scargill, 11 Apr 1979

- photocopy press cutting 'The woman's role in advertising' from Adweek 31 Jan 1975 with typescript 'A slice of wife' by Norma Turner

- photocopy 'Sex-role stereotyping in British television advertisements' by ASR Manstead and Caroline McCulloch, from British Journal of Social Psychology (1981)

- typescript 'Liberated journalism or the same old crap?' from WITCH (Women's International Terrorist Conspiracy from Hell)

- manuscript notes

- documentation for workshop on images of women and reading list

- photocopy article 'Soap opera and women' by Dyer, Lovell and McCrindle, Edinburgh TV festival, 1977

- letter to Helen Franks re images of women dated 23 Jun 1980

- leaflet 'Women and the cinema', British Film Institute, Dec 1976

- Women and Film Group information sheet

- press release for a new collection of short films to stimulate discussion on traditional female role

- typescript proposed film on Rosalind Furniss, screen printer

- photocopy of programme for Women's weekend - advertising information re Unipart in vehicle parts supply

- four photographs of women modelling promotional items for Unipart (button badges, balloons, glasses)

- 'Sexism in the media' outline of monitoring project by Women's Monitoring Network, 1982 / 1983

- questionnaire by Women's Film Television and Video Network

- outline of talk / article on advertising and women's magazines

- results of media monitoring campaign, Oct 1987

- photocopy of article 'The responsibilities of advertising' by John C Braun

- typescript of speech on advertising delivered by Ronnie Kirkwood at the National Council of Women, Mar 1973

- outline of programme 'Ordinary people' on feminism, 30 Jan

- carbon copy outline of ACCESS programme

- outline of meetings on female images - what men and women think

- five proofs of a series of print ads re public service advertising campaign by NOW Legal Defense and Education Fund

- photocopy of information about magazine 'Cosmopolitan'

- photocopy of section taken from draft report ATTI Working Party Employment of Women and Girls

Publications:

- 'The British Code of Sales Promotion Practice', 3rd edition, Mar 1980

- The British Code of Advertising Practice, Sixth edition, Apr 1979

- 'No more stereotypes?' information about National Union of Journalists campaign in 'The Freelance', Jun 1985

See 6WIM/P/01/01 for press cuttings female stereotyping in advertising