Records of shares and transfers London Pavilion Ltd; Journals and minute books; Engagement books - Chelsea, Euston, S. London, Walthamstow, East Ham, Tottenham; Salary records / takings records; Other business records
Scope and Content
Administrative / Biographical History
The history of London Pavilion Ltd and Variety Theatres Consolidated is complex and the relationships between the two companies and the theatres that they controlled is not entirely known. Following the demolition of the first London Pavilion theatre in Tichborne Street in 1885 to make way for the construction of Shaftesbury Avenue, the proprietor, Robert Edwin Villiers built a new London Pavilion on a triangular plot at the heart of Picadilly Circus.
Shortly thereafter, Villiers sold the theatre to a limited company, London Pavilion Limited, in which a key player was the accountant and entrepreneur Henry Newson-Smith. Although ill-health limited his active involvement to less than a decade, Newson-Smith, in partnership with George Adney Payne and others, brought financial prudence and business acumen to the music-halls. He established a syndicate of London theatres, including the Tivoli and Oxford halls, and left Payne in charge of a virtual monopoly of West End music-halls during their most successful period.
After 1900 Payne, along with Henry Gros, took control of the suburban music-halls 'Palaces' of Euston (later the Regent Theatre), South London, Chelsea, Walthamstow, Tottenham, and East Ham. After his death he was succeeded by his son, Walter Payne.
In 1923 the Tivoli was was converted to a cinema, and in 1934 the Pavilion followed suit. In 1946 the latter came under the control of United Artists. In 1925 many of the suburban halls became part of the circuit operated by Variety Theatres Consolidated. Eventually most were demolished or converted to other uses.
These records have been arranged chronologically in the following series:
- THM/171/SHA - Records of shares and transfers London Pavilion Ltd
- THM/171/MIN - Journals and minute books
- THM/171/ENG - Engagement books - Chelsea, Euston, S. London, Walthamstow, East Ham, Tottenham
- THM/171/SAL - Salary records / takings records
- THM/171/BUS - Other business records
Conditions Governing Access
This archive collection is available for consultation in the V&A Blythe House Archive and Library Study Room by appointment only. Full details of access arrangements may be found here: http://www.vam.ac.uk/content/articles/a/archives/.
Access to some of the material may be restricted. These are noted in the catalogue where relevant.
Gift of the Friends of the Theatre Museum, 1981
Conditions Governing Use
Information on copying and commercial reproduction may be found here: http://www.vam.ac.uk/content/articles/a/archives/.
This collection was appraised in line with the collection management policy.
No further accruals are expected.
Penny Olsen.London Pavilion: the history of the London Pavilion London: Grosvenor Square Properties Group, 1988.