Week-end / fine settimana come fine vita / la circolazione stradale, un aspetto della 'aggressivita e violenza dell'uomo nei confronti dell'ambiente': tema presentato dall'Art Directors Club Milano alla 1a Biennale internazionale di metodologia globale della progettazione 'le forme dell' ambiente umano'. Rimini, 20-30 settembre 1970.
[Translation on poster: Weekend as life end / Five wrecks of cars, destroyed in road accidents, eighteen unaware victims, symbolised by white shapes, sketched out only in profile, motionless on the tipical postures of Sunday photos, meaningless white negatives, weak anonymous traces of those who have leaved the scene for ever. Once living men and women, few moments ago living children, parents and sons with their interests, their emotions and loves, with their abilities of realizing, with their urgent responsabilities to those who remain, now struck out for ever. / That's what Art Directors Club proposed to the public of the Biennale in Rimini with a direct and immediate language based on the presentation of true and tangible documents, to attempt the demythization and the demystification of a medium, the car, and of a rite, the weekend. The chaotic and crazy traffic, on the bounds of road system possibilities and of mechanical medium power, on the bounds of driver ability: an aspect of man violence to his surrounding that immediately reveals its true substance: a man against man violence. One of many calamities accompanying the spreading of so-called well-being, presented in such a manner as to provoke an instant of pause and though a taking conscience of our state of useless victims of a senseless hecatomb that, even if reaching the summit in the breathless recreation of weekend, at last is fearfully present in every day and every hour of our precarious life. / Road traffic, a matter of 'aggression and violence of man against the environment': the theme presented by the Milan Art Directors Club at the first International Biennale of global design methodology: 'the forms of human environment'. Rimini, 20-30 September 1970.]
Designers: Mimmo Castellano / Zacco Giambattista