Signed by the author William B. Neville, General Secretary and Chief Executive Officer of the Royal Arsenal Co-operative Society Limited. It includes sections on the profit figures for F.W. Woolworths and Marks & Spencer Ltd, the variety of merchandise, the absence of departmental organisation, the challenge to co-operators and the national policy required. The appendix covers the technique of bazaar stores organisation. A number of photographs of stores are included.
An earlier edition of this publication is at WBE/2/3/1/1