Records of the Women's Media Action Group

Scope and Content

Papers of AFFIRM, WMAG and the Women's Monitoring Network which includes Minutes, accounts, reports, leaflets, correspondence and promotional material.

Administrative / Biographical History

The Women's Media Action Group (WMAG) was a voluntarily run feminist collective which campaigned against sexism and stereotyping of women in the media. It grew out of a previous organisation, Alliance for Fair Images and Representation in the Media, (AFFIRM), which was established in 1977. WMAG dissolved itself in 1989 due to lack of support. The organisation felt that the reason for this was that they had a negative mission, i.e. they campaigned against an issue instead of promoting a positive viewpoint. Meetings were held fortnightly and a newsletter was produced six times a year.


Arranged into series representing AFFIRM, WMAG and the Women's Monitoring Network.

Access Information

Open for consultation

Acquisition Information

Outright Gift.


Description by Maxine Willett, Assistant Archivist, The Women's Library.

Custodial History

Donated by a previous member of the organisation in November 1997. Some personal papers of Margaret Deyes, founder of AFFIRM have already been integrated.