Papers Relating to Advertising and the Introduction of the Rolo

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Scope and Content

Circulars to travellers, promotional material, specimens of press advertising, and some memoranda and correspondence relating to the introduction of Rolo, 1937 - 1939 and some advertising relating to its temporary withdrawal, 1942.

Additional Information

Published

Archive Record|Table of contents

John Mackintosh & Sons Ltd ArchiveM

Corporate RecordsM/C

Share RecordsM/S1-6; 8

Board of Directors' RecordsM/B

Legal RecordsM/L

Finance RecordsM/F

Production RecordsM/P

Personnel RecordsM/N

Sales and Advertising RecordsM/S

Sales Managers' PapersM/S/S

Papers of E.L. Fletcher, Sales and Advertising ManagerM/S/ELF

List of Mackintosh PatentsM/S/ELF/1

Correspondence Relating to Royal WarrantsM/S/ELF/2

Sales StatisticsM/S/ELF/3-5a

Sales/Marketing Policy General RecordsM/S/ELF/6-11

Pricing Policy PapersM/S/ELF/12-22

Papers Regarding Specific ProjectsM/S/ELF/23-37

Correspondence, Circulars, Proofs and Press Cuttings and Other Promotional MaterialM/S/ELF/23

Packaging, Advertising (Pulls and Cuttings), Letters to Representatives, Leaflets and Other Material Relating to the Introduction of Football ToffeeM/S/ELF/24

Reports by J.K. Clayton Advertising AgencyM/S/ELF/25

Memorandum from L.E. Wintersgill to E L FletcherM/S/ELF/26

Papers Relating to Caley's New ProgrammeM/S/ELF/27

File Relating to Bonuses Offered to Wholesalers Ordering Produce at the London Olympia Confectionery ExhibitionM/S/ELF/28

Advertising Proofs Circulars and Leaflets to Representatives and the TradeM/S/ELF/29

Promotional Leaflets, Specimens of AdvertisingM/S/ELF/30

Papers Concerning a Life Assurance SchemeM/S/ELF/31

Correspondence, and Agreements Between Mackintosh and the National Manufacturers Coupon Association LtdM/S/ELF/32

Circulars to Representatives and Promotional Leaflets Launching Quality StreetM/S/ELF/33

Circulars to Representatives and Trade Final and DraftM/S/ELF/34

Papers Relating to Advertising and the Introduction of the RoloM/S/ELF/35

Correspondence Relating to the Development Costing, Price and Marketing of Easter EggsM/S/ELF/36

Correspondence With Other Manufacturers and with the Manufacturing Confectioners' AllianceM/S/ELF/37

Papers Regarding Foreign Marketing and SalesM/S/ELF/38-46

Travellers' RecordsM/S/ELF/47-52

Administration of Price Lists and CataloguesM/S/ELF/53-54

Advertising MaterialM/S/ELF/55-67

'Ad-ventures' FilesM/S/ELF/68-74

Miscellaneous PapersM/S/ELF/75-79

Personal/Professional Files of E L FletcherM/S/ELF/80-94

Export Manager RecordsM/E

Advertising Manager RecordsM/A

Distribution RecordsM/T

Mackintosh-Caley News PapersM/MC

Overseas CompaniesM/OC

Miscellaneous RecordsM/Misc

Photograph AlbumsM/PHO