Display of Old Charm lounge furniture, Walsall Store

Scope and Content

The Press Release from Wood Bros (Furniture) Ltd., London Road, Ware, Herts, attached to the photograph reads: "MINIBITION AT WALSALL. A permanent instore display featuring Old Charm reproduction furniture has been mounted at the Co-op Society at Walsall. Under the supervision of Mr L Allen, Manager, a large area in the furniture department has been converted to a suitable setting of rough-hewn wall and lathe and plaster decor. This is the first of a series of planned promotions for "Old Charm" period ranges, resulting from a new Old Charm Retailer Scheme. Those taking part in the scheme are offered full backing by Wood Bros. including individual display aids for in-store displays."

The photograph was sent by Wood Bros' Press Officer at Murray Milne Ltd to the Editor of the Co-operative Review, K. Hulse Esq. This covering letter is also attached. Black and white