Press cuttings: Female stereotypes in advertising

Scope and Content

Consists of press cuttings concerning:

- portrayal of women in TV adverts

- Images of Women Advertising Award event held on 26 Mar 1979

- Women in Media press conference from 'The Morning Star' 10 Jul 1980 and 'Broadcast' dated 21 Jul 1980 (photocopy)

- Anna Ford condemning 'dolly bird' image, 10 Jul 1980

- women's magazines special report: 'The magazine mix: why only IPC can promote its product', Jun 1981 (15pp)

- representation of heroines in girls' magazines / novels

- stereotyping in children's literature and TV programmes

See 6WIM/B and 6WIM/O for material re the Images of Women Advertising Award event and 6WIM/B/24 for Women in Media press conference