Felicity Green, fashion journalist : press cutting volumes

Archive Collection

Scope and Content

Press cutting volumes (1960 -1972) containing press cuttings from the Daily Mirror of women's interest articles. Topics include fashion, beauty, cookery and the domestic sphere. Journalists include Felicity Green, Jean Dobson, Peggy Briggs, Shirley Lowe and Robert Carrier.

Administrative / Biographical History

Felicity Green’s (b.1926) career in women’s journalism spans more than six decades. After promotion to fashion editor at Woman and Beauty magazine in 1955 she moved to the Mirror Group where she would spend 22 years, first as Associate Editor on the Woman’s Sunday Mirror, then at the Sunday Pictorial, before moving to the Daily Mirror where she worked for fourteen years. Her fashion journalism was characterized by her instinctive understanding of her readership and her ability to communicate in her trademark witty and entertaining style the youthful trends of the 1960s and 1970s to readers, including the many men who inevitably made up a large part of the readership. Her features covered the Paris collections, the advent of Twiggy, the rise and fall of Biba, health, beauty and fashion and her team included the journalists Penny Vincenzi and Marjorie Proops amongst many others.

In 1973 she was made Director of Promotions and Publicity, the first woman main board member in Fleet Street. In 1977 she left Fleet Street to be Managing Director of the Vidal Sassoon Corporation in Europe, but returned to publishing in 1980 to take up the Associate Editorship of the Daily Express, where she remained for three years. From 1984-1990 she was a senior lecturer on the BA Degree course for fashion journalism at St Martin’s School of Art, and during this time co co-authored a book on colour with Mary Quant and was contributing editor on Working Woman magazine. In 1991 she was the winner of the British Society Magazine Editors’ Mark Boxer Award for Outstanding Contributions to Journalism. She was one of the founder members of Redwood Publishing, and launch editor the Marks & Spencer Magazine. For ten years she was Editorial and Marketing consultant to The Daily Telegraph Group. In 2005 she was elected to the Press Gazette Newspaper Hall of Fame, as one of the 40 most influential journalists of the previous four decades.

Conditions Governing Access

This archive collection is available for consultation in the V&A Blythe House Archive and Library Study Room by appointment only. Full details of access arrangements may be found here: http://www.vam.ac.uk/content/articles/a/archives/.

Access to some of the material may be restricted. These are noted in the catalogue where relevant.

Acquisition Information

Given by Felicity Green, 2008.

Conditions Governing Use

Information on copying and commercial reproduction may be found here: http://www.vam.ac.uk/content/articles/a/archives/.