London County Council Comprehensive Development Area no 4: South Bank comprises: the area of the Thames riverbank between Vauxhall and Southwark Bridges in 5 sectors: Albert Embankment; St Thomas's Hospital Precinct; the Permanent Development Area, including County Hall; the area between Waterloo and Blackfriars Bridges; and the area between Blackfriars and Southwark Bridges (Bankside).
The Permanent Development Area, designed in 1949 included the temporary exhibition site that was used during the Festival of Britain (1951 ) The first of the permanent buildings was the Royal Festival Hall, by the London County Council Architect's Department (1951 ). The scheme was further amended in 1953 and 1957 , during which time there were negotiations concerning proposed developments by Shell, Decca Records and the British European Airways. Later, Sir Robert Hogg Matthew was consultant architect for a proposed development by Acquila Investments, in 1960 . The National Film Theatre, designed by Denys Lasdun, was opened in 1967 .