Records of Rex Stewart Group Ltd, international advertising agency, Glasgow, Scotland

Scope and Content

  • Photograph albums and loose photographs c.1940-c.19889
  • annual reports and accounts 1965-1988
  • administrative and public relations records 1919-1992
  • window display manuals c.1945

Administrative / Biographical History

In 1922  Dr Alex Henrie, manager of the Waverley Cinema at Shawlands Cross, Glasgow started a business known as Rex Publicity Services which saw the start of the Rex Stewart Group Ltd . This business initially publicised films through posters, newspaper advertising and articles and house film magazines, but later became a general advertising agency. After the Second World War, George Stewart, who had originally joined the firm as a messenger and later changed his name by deed poll to George Rex Stewart, became its managing director. The firm continued to expand, mainly through mergers, until in the 1980s  it was one of the largest advertising agencies in Europe with a staff of around 500. At about the same time, George Rex Stewart, who was now the firm‰??s chairman, set up an international network of advertising agencies known as IMAA (International Markets Advertising Agency) to allow large multinational companies to deal with one agency world wide. In 1989  the firm merged with Lopex (London Post Exchange) and a new company was subsequently formed, known as The Bridge Alliance and the Rex Stewart Group ceased to exist.


The arrangement of this material reflects the original order in which it was received

Access Information


Acquisition Information


Other Finding Aids

Digital file level list available in searchroom

Alternative Form Available

No known copies

Conditions Governing Use

Applications for permission to quote should be sent to the Archivist.

Reproduction subject to usual conditions: educational use and condition of documents.

Appraisal Information

This material has been appraised in line with standard GB 248 procedures

Custodial History



None expected

Related Material

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Location of Originals

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Additional Information

Fonds level description compiled by Vikki Laidlaw, Hub Project Assistant, 18 November 2005.

Corporate Names

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