• Reference
      GB 1837 DES/RHZ/1/1/42
  • Dates of Creation
  • Language of Material
  • Physical Description
      74 pieces plus folder

Scope and Content

Folder containing material about advisory work to Shell about retail merchandising display. Includes the following:

Typescript documents:

"Display Facilities at Existing Shell Service Stations / Illustrated Report 1959 / H A Rothholz & Associates Ltd" (9 pieces)

"Display Animation at Shell Retail Outlets" (8 pieces)

Lecture / Display of Retail Outlets (2 pieces)

Display at Retail Outlets (1 piece)

"Display at Retail Outlets" (3 pieces)

Shell Internal publications:

"Retail Merchandising Circular No 85/58, April 1958"(Retail Merchandising Department) (18 pieces)

"Retail Circular No 105/59, June 1959" (Merchandising Division) (8 pieces)

3 loose sheets of merchandising images, similar to those used in the above reports (3 pieces)

19 b/w photographs of Shell merchandising displays

Programme for Shell"s 42nd Retail Development Course, January-February [1962]

Shell Motoring Books by Arthur Elton: No. 3 Epicyclic Gears. This booklet may have been designed by HAR.

Leaflet advertising Shellubrication Specialised Services offered by Cranhurst Gararge, Willesden Green, London NW2. This was probably a garage local to HAR"s home.

Access Information

Researchers wishing to consult the collection should make an appointment. Telephone 44 (0)1273 643217 or email

Physical Characteristics and/or Technical Requirements

Paper, photographic prints

Archivist's Note

Created by Sue Breakell

Conditions Governing Use

Permission must be sought to publish any material from the collection. Email

Geographical Names